The Marketing Wisdom of Peter Drucker By Joe Coates "The purpose of a business is to get and keep a customer."
Have ever wondered how your competitor - who is less talented, has worse customer service and maybe even higher prices - manages to consistently get more customers than you? Read the Drucker quote above again. Does that give you a hint? The most important step in achieving a business breakthrough is to realize the Marketing is more important than Mastery (that's a quote I really love from Ali Brown - the eZine Queen). Now don't read too much into this. You have to deliver on what your customer is buying. You need to treat your customers with honesty, respect, and professionalism. But you can only do that when you have a customer... preferably more than one. Mastery only gets you to the game. Marketing gets you to the plate - and Sales is what puts points on the board. So a good plan is to take 20 minutes every morning - lock your door, don't turn on the computer, ignore the voice mail for now. Write down on a piece of blank paper "What 3 things can I do today to attract and keep a customer?" And then after you have the list - DO THEM! Send a note, get a testimonial from a happy client, write an article for the newsletter. Just get them done. Schedule this on you calendar every day. Before you know it your brain will come up with these ideas constantly - make sure you have a notebook with you to capture them. Before you know it, it will be a habit. And your competitors are going to be wondering about how YOU do it! ______________
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Joe Coates works with IT Services and Technology companies who want to attract more clients and create longer, more profitable business relationships.